I didn't invent the internet…
A technical lead and strategic digital partner with over 16 years of experience helping businesses grow through technology — from ambitious startups to established enterprises.
I work with businesses to build digital strategies, web platforms, and AI systems that increase revenue, streamline operations, and create lasting competitive advantage.
Based in the UK, working with clients worldwide. My approach is built on understanding your commercial goals first — the technology always follows the strategy.
What I can help you with
AI Engineering
Bespoke agent pipelines, RAG knowledge systems, and LLM integrations that give businesses a measurable competitive edge.
Frontend Development
Modern, responsive interfaces using Next.js, React, and TypeScript — built for performance and designed to convert.
WordPress Development
Custom themes, plugins, and full-stack WordPress solutions engineered to scale with your business.
eCommerce
Online stores that convert — WooCommerce and custom builds that reduce friction and increase order value.
Performance Optimisation
Lightning-fast Core Web Vitals through code optimisation, CDN strategy, and caching best practices.
Strategy & Consulting
Technology decisions have long-term commercial consequences. I help you choose the right tools and build the right things.
Technical Skills
16 years of continuous learning across web engineering and, more recently, applied AI — always choosing the right tool for the job, not the fashionable one.
My Journey
Technical Lead
Leading a team of developers building enterprise WordPress solutions, WooCommerce platforms, and the start of my journey into AI-powered web tooling.
Creative Web Developer
Specialising in WordPress, React, and modern web technologies — building products for clients across the UK, US, and Europe, from startups to household names.
Creative Director
Led the delivery of complex digital projects across design and development disciplines, managing cross-functional teams and client relationships.
Sales Executive B2B
Sold business technical solutions including ISDN30, Leased Lines, LAN solutions, and DIAs — my first exposure to understanding how technology solves commercial problems.